Make 2020 the Year of Indie Books

34% of books sold in the UK each year are e-books (95,623,000)

32% of e-books sold in the UK each year are self-published (30,599,360)

56% of independent bookshops closed in the past 11 years

All those numbers are growing!

IndieBookCards is the e-book distribution platform for independent physical bookshops, small publishers and self-published authors.

Independent Bookshops

Sell e-books from your independent bookshop.

Authors & Small Publishers

Sell your e-books in independent bookshops.

How it works


Authors and small publishers add their e-books to IndieBookCards' online catalogue, where bookshops can make wholesale orders.


Bookshops receive beautiful book cards to put on their shelves and sell directly to customers.


Customers redeem their purchased book cards online, selecting the e-book format that suits them.


Customers download their books from bookshop branded pages that include optional links to the bookshop's website and social media accounts.

Register your interest

How about it? Want to try something different?

Register your interest by leaving your e-mail address and the name of your bookshop, publishing company, or your own name if you're a self-publishing author.

IndieBookCards is extremely keen to hear from independent bookshop owners, authors with rights to their own books and small-publishers who want to try something different.

Only by working together can we ensure that independent local bookshops are not excluded from a growing e-book market already bring carved up by the large incumbents.

Let's make 2020 the Year of the Independent Bookshop!